About the Uptown Business District

The Uptown Business District is a property-based, Business Improvement District(BID) in the heart of North Long Beach, CA. The Uptown Business District is funded through property based assessments levied to property owners within its boundaries. All assessments collected are utilized to provide programs and services that benefit district property owners and businesses.

The district is situated along the Atlantic Ave. and Artesia Blvd. transportation corridors and is home to over 140 businesses.

Who We Are

The Uptown Property and Community Association, a private non-profit organization, manages the Uptown Business District and its programs. The organization is governed by volunteer Board of Directors that consists of property owners, business owners and community stakeholders.

Meet Tasha W. Hunter

Tasha W HunterTasha W. Hunter, Uptown’s Executive Director, manages operations to rehabilitate properties, maintains our clean and safe programs, supports local businesses, and partners with North Long Beach residents on community projects.

Hunter, an Uptown resident, has experience managing complex projects and teams in on-going projects, large-scale event planning on projects like the 2015 Uptown Beach Streets and Leimert Park Artwalk, film and television production, project negotiation, marketing, and budgeting. She comes from previous roles working with Long Beach City College, Long Beach Unified School District, Long Beach Community Action Partnership, Light & Life West, and has additional skills in community outreach and youth mentorship.

Hunter also serves on the Arts Council for Long Beach Board of Directors and volunteers with Champions for Caring Connections Homeless Outreach program, and has previously worked with student equity programs at Long Beach City College. She has an MFA in Film and Television Producing from Chapman University, a Bachelor’s in Film and Television Production from UCLA, and an AA in Journalism from Long Beach City College.


On Thursday, November 11, 2016, Vice Mayor Rex Richardson unveiled “UpLink”, a smart corridor project.  UpLink expands public Wi-Fi access, with free internet service and security cameras along Atlantic Avenue between Jordan High School and the new Michelle Obama Neighborhood Library. It is the first step in using technology as an economic development tool to activate a corridor with students, pedestrians, and business patrons, and further strengthens the connection between Jordan High School and the library.

UpLink is the direct result of the 2015 Participatory Budgeting initiative, which gave 9th District residents the power to decide how to spend a one-time infrastructure funds.

Along the Atlantic Corridor, there are five new Wi-Fi access points, which are capable of supporting up to 200 simultaneous users. Users can connect for up to 60 minutes of the Wi-Fi service, and can continue their usage indie the Michelle Obama Neighborhood Library using the Library’s Wi-Fi service.

To access the UpLink Wi-Fi, simply:

  • Activate Wi-Fi on your mobile device
  • Choose “LongBeachParks” from the list of Wi-Fi networks
  • Read and accept the Terms of Use